THE COACHES
Operators first. Coaches by choice.
Every Vektor coach has built, raised, and led through pressure. They coach by choice.
THE THESIS
CEOs first. Coaches second.
Most coaches have never actually built a company from scratch. Not so at Vektor - all coaches have been CEOs and founders who have done what you're doing, available at the cadence startups actually move.
THE FOUNDING PARTNERS
Two operators. Team Vektor.
Built by founders who collectively raised over $50M, led more than 10,000 employees, survived existential crises, and executed multiple exits.
Ben Cattoor
MANAGING PARTNER - COACH
Built Foodsby from idea to $100M+ revenue — raised $25M, scaled to 200 people, and navigated a 95% COVID revenue collapse into an acquisition exit. The leaders he developed along the way are now CEOs, CFOs, and CROs at other companies. That’s not a coincidence — that’s the coaching fingerprint.
Joe Keeley
MANAGING PARTNER - COACH
CEO twice over — $100M SaaS/franchise brand and a $2B+ fintech payments processor. Raised $30M+ and didn’t just build a big team — he built the system 10,000 people ran. Knows what scale actually feels like from inside the seat.
THE NETWORK
The right operator changes everything.
Most founder coaching lacks relevance. We pair founder CEOs with operators who’ve actually built and scaled companies themselves.
If Ben or Joe aren’t the right fit, we’ll match you with the CEO/coach in our network who is.
WHAT WE LOOK FOR
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Real scale experience
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Leaders, not personalities
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Active CEO or founder experience
Context driven thinkers
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Stage alignment
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TEAM VEKTOR
What we believe
Founder coaching best works when the operator has actually done the job.
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Context matters more than frameworks. Advice without context is usually noise.
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The founder is the company. Leadership issues become company issues fast.
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Speed matters. Startup problems compound when decisions wait too long.
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Founders don’t need cheerleaders. They need honest pattern recognition from someone who’s been there.
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